Made for hair,
Built to Repair.

CRAFTED FOR SALONS. POWERED BY SCIENCE.

Keratin Haircare for Professionals

Science shaped by stylists.

KERAEFFECT was born from the hands and voices of professionals hairdressers - crafted to meet the real demands of modern salons.

At its core, Vital Keratin, a refined natural protein, supports hair from within, reflecting our commitment to integrity, performance, and beauty.

User's voice

  • Yuta Oteki

  • Takumasa Maejima

  • Taiki Kuwabara

Salon: THE SLICK
Yuta Oteki
Salon Owner in Tokyo

“I truly feel that KERAFFECT is essential.
Both my clients and I can feel the difference.
It’s clear that the connector improves the hair’s quality from the inside out.”

Instagram Link

Salon: THE SLICK
Takumasa Maejima

"Perming bleached hair is an extremely difficult thing to do, but KERAFFECT Curl has made it possible.
KERAFFECT Curl makes it possible to work on severely damaged hair or clients with a complicated hair history."

INSTAGRAM LINK

Salon: harpers
Taiki Kuwabara

"My first impression of the Connector was, ‘Hair won’t break.’
I used to think keratin products made hair stiff and hard — but KERAFFECT Connector changed that.
It makes hair feel strong, yet soft and touchable."

INSTAGRAM LINK

See the Science in Action

Follow us on Instagram for stylist tips, real transformations, and behind-the-scenes looks at how Vital Keratin works in the salon.

Join the community that’s redefining professional haircare—one post at a time.

Explore the Complete KERAFFECT PRO Series

From cleansing to repair, from in-salon treatment to leave-in care, our full lineup is designed to restore hair from the inside out—powered by Vital Keratin and crafted for professionals.

Whether you're seeking strength, moisture, or control, there's a KERAFFECT solution for every step.

Join the Professionals Who Trust KERAFFECT

Salon-exclusive pricing and offers available through Professional account.