Concept
Repair hair from within
Vital Keratin brand created from our commitment to hairdresser’s concerns
There is only one thing we think about.
Creating what salons truly need.
KERAFFECT has been developed based on the needs of hairdressers who work and interact with customers every day in salons.
With our unique know-how, we have utilized several types of Vital Keratin.
Our professional haircare products create new opportunities and add new value to salon work.
About Vital Keratin
A haircare ingredient extracted through a patented process and nearly identical to natural hair
This is a special keratin extracted through a patented process so that its original qualities are retained.
It includes amino acids nearly identical to natural hair, as well as cystine which is crucial in bonding with hair.
Thanks to its strong binding ability with hair, it repairs damage exceptionally well.
Made from the Carefully Selected Wool of a Specific Breed of Sheep with an Amino Acid Composition Nearly Identical to Human Hair
About 90% of hair and skin is made up of its main component, the protein keratin, which is a combination of amino acids especially rich in cysteine.
Cysteine is the secret to giving hair elasticity and strength.
The Vital Keratin used in KERAFFECT PRO is a special kind extracted from a specific breed of sheep's wool through a patented process that ensures the original properties of the natural amino acids in the keratin are retained.
Excellent Bonding with Hair
Vital Keratin from a Patented Method
Large amounts of cystine are found in hair proteins.
Cystine is an amino acid with two cysteine molecules bonded together.
The Vital Keratin is stabilized through a patented process that preserves the active parts of cysteine.
Because of this, it has excellent bonding with hair and is highly effective at repairing it.
KERAFFECT PRO CONNECTOR Hair Damage Test Data
We believe the true value of KERAFFECT lies not in the bottle, but in the hands of those who use it.
Together with stylists, we aim to create long-term beauty outcomes, stronger customer trust, and a future where salon work is elevated through science.
It All Started from an Encounter with a Groundbreaking Ingredient
There is a revolutionary keratin ingredient, and it all started from there.
We came across this ingredient as manufacturers and as hairdressers. By developing it from the users' point of view, KERAFFECT was born.
Our brand's Market Out philosophy means that everything comes from the needs in the field. We focus our activities on developing products to meet these needs.
Our goal is for salons, hairdressers, and customers to use KERAFFECT and think, "This is exactly what I wanted," while also adding new value to what salons can do. Nothing is more rewarding than that.
With KERAFFECT, we continue to put our users' needs first and carry on in our research of keratin.
※What does Market Out mean for business philosophy?
It means conceptualizing a business or product based solely on the point of view of customers and their needs.
Beyond KERAFFECT
What is hair made of? Can we regain what's been lost?
We believe that Vital Keratin and KERAFFECT are the ultimate embodiment of needs in the field.
We are confident that among the many treatments and haircare products available, ours will play a role in creating value for you.
However, it's not the product that's important but what lies beyond it.
We hope you will use your own skills and abilities to make the most of KERAFFECT's appeal and effectiveness in order to create a prosperous future together with your customers.
Company Information
KERAFFECT, Inc.
6933 Santa Monica Blvd, Unit 301, Los Angeles, CA 90038
info@keraffect.com