Concept

Repair hair from within
Vital Keratin brand created from our commitment to hairdresser’s concerns

There is only one thing we think about.
Creating what salons truly need.
KERAFFECT has been developed based on the needs of hairdressers who work and interact with customers every day in salons.

With our unique know-how, we have utilized several types of Vital Keratin.

Our professional haircare products create new opportunities and add new value to salon work.

About Vital Keratin

A haircare ingredient extracted through a patented process and nearly identical to natural hair

This is a special keratin extracted through a patented process so that its original qualities are retained.

It includes amino acids nearly identical to natural hair, as well as cystine which is crucial in bonding with hair.

Thanks to its strong binding ability with hair, it repairs damage exceptionally well.

Made from the Carefully Selected Wool of a Specific Breed of Sheep with an Amino Acid Composition Nearly Identical to Human Hair

About 90% of hair and skin is made up of its main component, the protein keratin, which is a combination of amino acids especially rich in cysteine.

Cysteine is the secret to giving hair elasticity and strength.

The Vital Keratin used in KERAFFECT PRO is a special kind extracted from a specific breed of sheep's wool through a patented process that ensures the original properties of the natural amino acids in the keratin are retained.

Excellent Bonding with Hair
Vital Keratin from a Patented Method

Large amounts of cystine are found in hair proteins.

Cystine is an amino acid with two cysteine molecules bonded together.

The Vital Keratin is stabilized through a patented process that preserves the active parts of cysteine.

Because of this, it has excellent bonding with hair and is highly effective at repairing it.

KERAFFECT PRO CONNECTOR Hair Damage Test Data

We believe the true value of KERAFFECT lies not in the bottle, but in the hands of those who use it.

Together with stylists, we aim to create long-term beauty outcomes, stronger customer trust, and a future where salon work is elevated through science.

  • Virgin hair

  •  

    With 5% CONNECTOR added

    Cuticle damage was minimal

    KERAFFECT CONNECTOR

  • Without CONNECTOR

    Cuticle is peeling and flattened.
    Cuticle damage was high.
Teppei Matsumoto

Teppei Matsumoto

Chief Development Officer | R&D Team

After graduating from Nippon Beauty College, Teppei worked at several salons before joining Triangle Co., Ltd. in 2010. In 2017, he launched TRIGOODS.

He has overseen all aspects of product development, including formulation development and ingredient sourcing, and launched the active keratin brand KERAFFECT in December 2020.

While continuing to work behind the chair as a stylist, he develops and expands active keratin-based products for salon professionals across Japan and international markets.

Everything Began with a Revolutionary Ingredient

It all began with the discovery of a groundbreaking keratin ingredient.

KERAFFECT was born when we, as both manufacturers and salon professionals, discovered this innovative ingredient and developed products through the eyes of the end user.

Our brand philosophy, "Market-Out," means starting with the real needs of salon professionals and building products around them. We focus on creating products that professionals genuinely need in their daily salon work.

Our greatest reward is hearing salons, stylists, and their clients say, "This is exactly what we've been looking for." We are equally motivated by helping salons create new value through their services.

KERAFFECT will continue to place user needs first as we advance our research and development of active keratin.

※What Does "Market-Out" Mean?
Market-Out is a philosophy that starts with the customer's needs and perspective, then develops products and services based on those real-world demands.

Ko Takao

Ko Takao

Chief Marketing Officer | TRIGOODS Marketing Director

After graduating from Kobe Belle Epoque College of Beauty and Osaka Professional Academy, Ko began his career at a leading salon group, becoming a salon manager at the age of 23.

At 27, he transitioned into beauty education, mentoring and developing the next generation of salon professionals while helping many graduates build successful careers in the industry.

In 2020, he joined Triangle Co., Ltd., bringing a broad perspective shaped by both salon operations and education. Guided by the company's Market-Out philosophy, he has dedicated himself to supporting working stylists and expanding the reach of KERAFFECT throughout Japan and around the world.

His mission is simple: to help salon professionals create greater value through better products, better education, and better results.

Beyond KERAFFECT

What is hair truly made of?

Can what has been lost be restored?

We believe the ultimate answer to these questions, shaped by the real needs of salon professionals, is active keratin and KERAFFECT.

Among the many treatment products, care products, and styling products available today, we are confident that KERAFFECT can play a meaningful role in helping you create greater value for your clients.

However, what truly matters is not the product itself, but what lies beyond it.

We hope you will maximize the benefits and potential of KERAFFECT through your skills and expertise, and enjoy building a brighter future together with your clients.

It All Started from an Encounter with a Groundbreaking Ingredient

There is a revolutionary keratin ingredient, and it all started from there.

We came across this ingredient as manufacturers and as hairdressers. By developing it from the users' point of view, KERAFFECT was born.

Our brand's Market Out philosophy means that everything comes from the needs in the field. We focus our activities on developing products to meet these needs.

Our goal is for salons, hairdressers, and customers to use KERAFFECT and think, "This is exactly what I wanted," while also adding new value to what salons can do. Nothing is more rewarding than that.

With KERAFFECT, we continue to put our users' needs first and carry on in our research of keratin.

※What does Market Out mean for business philosophy?
It means conceptualizing a business or product based solely on the point of view of customers and their needs.

Beyond KERAFFECT

What is hair made of? Can we regain what's been lost?
We believe that Vital Keratin and KERAFFECT are the ultimate embodiment of needs in the field.

We are confident that among the many treatments and haircare products available, ours will play a role in creating value for you.

However, it's not the product that's important but what lies beyond it.

We hope you will use your own skills and abilities to make the most of KERAFFECT's appeal and effectiveness in order to create a prosperous future together with your customers.

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Company Information

KERAFFECT, Inc.
6933 Santa Monica Blvd, Unit 301, Los Angeles, CA 90038

info@keraffect.com